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About Forex Factory / Media Kit
Advertising Media Kit
Forex Factory is designed exclusively to provide high-quality information to forex traders. The website is embedded in the daily routine of over a million traders, and advertising to this audience is made easy via the Branding and Guide placements outlined below. For the past twenty years, the forex industry's leading companies have witnessed Forex Factory's fair practices and ability to deliver value. With advertisers renewing 95% of all orders since the website's inception, there's no doubt about it – Forex Factory advertising delivers!
Transparent Forex Factory serves ads using the industry-standard Google Ad Manager, which allows advertisers to monitor detailed delivery statistics and is compatible with the tracking mechanism of most 3rd-party ad platforms.
Haggle-FreeForex Factory offers the same fair pricing to each and every customer. There's absolutely no deviation from the prices published on this media kit, ensuring all advertisers are paying the lowest available rate – without needing to haggle!
Website Traffic
Google Analytics Stats, Mar 2024| Users | 4.5M |
| Pageviews | 50.4M |
| Sessions | 32.3M |
| Mobile traffic | 48% |
Users by Subcontinent, Mar 2024
| Southeast Asia | 20.4% |
| Southern Asia | 17.8% |
| North America | 14.0% |
| Western Europe | 9.7% |
| Northern Europe | 8.2% |
| Western Africa | 4.5% |
| Western Asia | 3.5% |
| Eastern Europe | 3.1% |
| Eastern Africa | 3.0% |
| South America | 2.8% |
| Southern Europe | 2.8% |
| Southern Africa | 2.7% |
| Eastern Asia | 2.5% |
| Australasia | 1.3% |
| Other | 3.7% |
Branding Placement
The Branding placement is run-of-site and displays the banners prominently across the page. The banner sizes and positioning are optimized for both desktop and mobile views, and there are never competing brands on the page! This clean communication channel not only allows for real branding but is also effective in immediate customer acquisition since the marketing message doesn't get lost in ad clutter. The combination of immediate results and brand recognition make this placement one of the most unique and compelling forms of online advertising available to forex companies.
Placement Specs
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Desktop view:
- Ad unit 1: 160x600 banner in left sidebar
- Max size: 40KB
- Static (non-animated) - Ad unit 2: 970x250 banner in footer
- Max size: 100KB
- User initiated size: 2MB
- Animation restriction: 2 minutes
- Banner can be any size that is wider than tall
- Sound must be user-initiated
- Ad unit 1: 160x600 banner in left sidebar
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Mobile view:
- Ad unit 1: 320x50 anchor banner
- Max size: 40KB
- Static (non-animated) - Ad units 2 and 3: 320x250 inline banner
- Max size: 40KB
- Static (non-animated)
- Ad unit 1: 320x50 anchor banner
The Branding Placement is offered via two different option types: Guaranteed and Auction.
Guaranteed Placement Option
A guaranteed order promises to deliver a total impression volume over a contracted time frame. Geo-targeting is subject to current inventory conditions.
This option is best for advertisers who want to spend a specific amount and want delivery throughout the length of their order.
Pricing in this option is fixed, ranging from $10.81 to $8.00 CPM based on order size and duration. The table below displays pricing for standard 3-month orders at common sizes. Monthly impression and CPM figures are approximations.
| Impressions Guaranteed | Monthly Impressions | Monthly Spend | CPM |
|---|---|---|---|
| 3 million | 1 million | $9,826 | $9.83 |
| 6 million | 2 million | $19,001 | $9.50 |
| 9 million | 3 million | $27,634 | $9.21 |
| 12 million | 4 million | $36,135 | $9.03 |
Geo-discounts available this month are listed below but are subject to change based on inventory conditions.
- 10% off orders with exclusive US, or Canada targeting
- 50% off orders with exclusive Africa, Europe, UK, or South Asia targeting
Contact an Account Representative
Placement Terms Preview
Payment 'Monthly Spend' must be pre-paid by the first day of each month.
Delivery The 'Impressions Guaranteed' will be delivered by the end of the order.
Cancellation Orders canceled before the order end date will be assessed an inventory management fee equal to 10% of the unbilled 'Total Spend.'
Auction Placement Option
An auction order allows an advertiser to submit a bid for impression volume in specific countries. This option is best for advertisers who want specific geo-targeting or want to buy at a specific price point.
Delivery is subject to current inventory conditions and other competing bids.
Placement Terms Preview
Payment Delivered inventory will be invoiced within ten days of month end.
Delivery Impressions are not guaranteed; orders can have a spend cap.
Cancellation Orders can be canceled with written notice.
Guide Placement
The Guide placement is located on the Brokers product, which is designed to help traders evaluate forex brokers. The broker guide's sophisticated interface, fact-based information, and real-time spreads make it a natural starting point for traders evaluating forex brokers.
Placement Conditions
- Broker is regulated by one of the following: ASIC, CBUAE, CFTC/NFA, CIMA, DFSA, FCA, FINMA, FMA, FSCA, GFSC, IIROC, JFSA, MAS, OCC, SFC, or any MiFID II designated authority
- Broker's management team is publicly available
- Forex Factory holds final editorial control over information on the guide
Placement Specs
- Ad units are located on the Brokers product
- Ad unit 1: 100x33 banner (non-animated)
- Ad unit 2: 'Open Live' text, linking to live account signup page
- Ad unit 3: 'Open Demo' text, linking to demo account signup page
- Ad unit 4: 'Contact' text, linking to contact page
- Placement can be geo-targeted to non-US
Placement Perks
- Includes a brand-focused, dedicated Broker Profile page
- Mentions of the broker's name in Forum posts will be linked to the Broker Profile
- Brokers may host a thread in the Broker Discussion forum for the duration of the order
Placement Options
| Geo-Target | Duration Guaranteed | Monthly Spend |
|---|---|---|
| Worldwide | 3 months | $8,270 |
| Worldwide | 6 months | $7,770 |
| Worldwide | 12 months | $7,300 |
| Non-US | 3 months | $6,350 |
| Non-US | 6 months | $5,970 |
| Non-US | 12 months | $5,610 |
| US | 3 months | $2,540 |
| US | 6 months | $2,390 |
| US | 12 months | $2,240 |
Contact an Account Representative
Placement Terms Preview
Payment 'Monthly Spend' must be pre-paid by the first day of each month.
Delivery Advertiser will be featured on the Brokers product for the duration of the order.
Content Advertiser must provide a standard live trading account from which real-time spreads can be extracted. Forex Factory has final editorial control over listed information.
